The Gartner Magic Quadrant (MQ) is a report published by the advisory firm, Gartner Group. It aims to deliver qualitative analysis across a wide variety of markets and tries to indicate where the market is going. Markets are analyzed once a year or two. Gartner uses a Chart to indicate the position in the market of each of the vendors that was analyzed. There are four quadrant in the Chart which are defined by two main criteria of which the vendor is scored upon:
1. Completeness of vision
2. Ability to execute
Vendors go through a process which includes exposing the Gartner analyst to multiple facts about the company such as Sales numbers, business plans, technological roadmap and many other parameters. In addition, vendors will provide a number of reference customers for Gartner to get more information from.
At the end of the process the Vendor will be placed on one of the following “magic” quadrants in Gartner report:
• Niche Players
Some of the markets updated throughout the year with Gartner Magic Quadrant include: Gartner magic quadrant security, Gartner magic quadrant IT risk management solutions, etc.
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